Since summer 2025, and increasingly from February 2026, social media accounts on Telegram, VKontakte, and TikTok have promoted the separatist idea of establishing a 'Narva People’s Republic,' advocating the separation of Narva and Ida-Virumaa from Estonia. The channels use provocative memes, separatist symbolism including green-black-white flags, a proposed coat of arms featuring a black eagle, military insignia, and the narrative that the region should be autonomous or independent under Russian influence. The Telegram channel, with approximately 60-70 subscribers, serves as the main distribution hub. Messaging encourages support and anonymity via Telegram bots. The wording, imagery, and terminology echo post-Soviet separatist models like the Donetsk and Luhansk People’s Republics from 2014. The movement portrays the Narva region as Russian land and a conflict zone, including calls for attacks on adjacent towns such as Sillamäe and Kohtla-Järve.

Since summer 2025, and increasingly from February 2026, social media accounts on Telegram, VKontakte, and TikTok have promoted the separatist idea of establishing a 'Narva People’s Republic,' advocating the separation of Narva and Ida-Virumaa from Estonia. The channels use provocative memes, separatist symbolism including green-black-white flags, a proposed coat of arms featuring a black eagle, military insignia, and the narrative that the region should be autonomous or independent under Russian influence. The Telegram channel, with approximately 60-70 subscribers, serves as the main distribution hub. Messaging encourages support and anonymity via Telegram bots. The wording, imagery, and terminology echo post-Soviet separatist models like the Donetsk and Luhansk People’s Republics from 2014. The movement portrays the Narva region as Russian land and a conflict zone, including calls for attacks on adjacent towns such as Sillamäe and Kohtla-Järve.